Kwik Save, the cut-price supermarket, is reviewing its advertising and
media arrangements out of McCann-Erickson Manchester. The retailer spent
more than pounds 6 million on advertising last year. The marketing
director, Nick Goff, said the rethink will encompass advertising and
media as well as internal operations, but added that the current
advertising contracts are not up for competitive pitch at this point.
BSkyB is planning to launch another clutch of satellite TV channels this
autumn, which is understood to include a cartoon channel with Warner
Brothers, a pay-per-view sports channel and a Virgin music channel to
rival MTV. The channels are to launch on Astra before the end of the
The Irish Tourist Board has appointed the Dublin-based agency,
Peter Owens, and its associate, DDB Needham, to handle its pounds 10
million global advertising account following a five-way pitch against
Lowe Howard-Spink; M&C Saatchi; the UK incumbent, J. Walter Thompson;
and the Irish incumbent, DDFH&B.
The Family Channel plans to issue briefs in mid-July to the four
agencies it has shortlisted for the station’s pounds 1- to pounds 2-
million relaunch. The agencies are Mustoe Merriman Herring Levy, Bartle
Bogle Hegarty, WCRS, TBWA and McCann-Erickson.
Benetton’s creative director, Oliviero Toscani, has produced an ad for
Apple, as tipped in Campaign (last week). The ad appears in Benetton’s
quarterly magazine, Colors. Apple said the ad was created by Toscani
after talks with the creative director, but was not commissioned or paid
for. The ad shows two angels under the headline, ‘What sex are angels?’,
followed by the Apple logo. The words, ‘You know’, appear under the
picture. BBDO Worldwide handles Apple’s advertising globally.
Granada Sky Broadcasting, the joint venture between BSkyB and the
Granada Group, will make its flagship channels available to the entire
UK cable and satellite market from launch, after securing a space on the
Astra 1A satellite. GSB, due to launch with seven channels in autumn,
was previously lined up for a place on the Astra 1D satellite, but this
would have left significant areas of the country without access.
Redrow, the house-building group, has confirmed Poulters in Leeds as the
new agency for its pounds 3 million account. The company had previously
indicated that it wanted to work with the agency but said it needed to
resolve strategic and creative issues (Campaign, 12 April). Poulters
will formally take over the business from the Quadrant agency in
Warrington this month.
Chris Macleod’s appointment as the managing director of Collett
Dickenson Pearce has been ratified by the agency’s Japanese parent,
Dentsu. Macleod, who joined the agency in March, assumes his new role
following the departure of the chief executive, Ben Langdon, for McCann-
Erickson (Campaign, 3 May).
The leading US computer games outfit, Interplay, has put pounds 1.5
million of advertising business up for grabs after parting company with
the Ideas Exchange, the agency run by the Duckworth Finn Grubb Waters
account director, Mark Whelan. Interplay’s European marketing manager,
Neal McCleave, confirmed that he was looking for an agency to work on
three games launches.
BBJ Media Services has been confirmed as the media partner working
alongside M&C Saatchi on Disney Stores (Campaign, 15 March). BBJ adds
the pounds 2-pounds 3 million account to the Disney Buena Vista video
business it already handles. BBJ will also partner Knight Leach Delaney
on the pounds 500,000 DTI Business Link London account (Campaign, 3
The Royal Marsden Hospital has warned companies against responding to a
hoax chain letter. The letter purports to be written on behalf of a
terminally-ill cancer patient, Gary Richards, who is supposedly trying
to collect enough business cards to get into the Guinness Book of
Records before he dies.