NEWS: IAA’s campaign will resist new threat to control advertising

Advertisers are clubbing together and donating a chunk of their media spend to help fund a new campaign which will promote the freedom to advertise.

Advertisers are clubbing together and donating a chunk of their media

spend to help fund a new campaign which will promote the freedom to

advertise.



The initiative comes from the International Advertising Association,

which is currently seeking partners to help raise awareness of, and

generate support for, the campaign.



Simon Bullimore, the president of the Incorporated Society of British

Advertisers and the managing director of Mars, said that ISBA had

already agreed on behalf of its members to support the initiative by

donating airtime and ad space.



Advertisers are also being asked to plough money into the project to

help fund any UK production costs. The initiative also has the support

of the Advertising Association Council and AA members are being

encouraged to endorse the campaign.



Media owners are also being asked to offer free ad space and television

airtime.



The Financial Times, the Economist and Carlton TV have already agreed to

help.



The rationale behind the move is the increasing threat of tougher

controls on tobacco and alcohol advertising, as well a growing concern

in the European Community over advertising aimed at children.



Keith Holloway, the president of the UK chapter of the IAA and the

commercial director of Grand Metropolitan, said: ‘Over-regulation is a

threat to our freedom to manage and develop our businesses and it is

essential that we act quickly to communicate our arguments.’



The TV and press campaign was originally devised by Ammirati Puris

Lintas in the US and exported around the world. The ads have already run

in other European countries but this will be the first UK showing.



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