Indexfinger, the interactive agency launched in July by the former
nucleus of Lowe Howard-Spink’s new-media department, Mark Dickinson and
Robert Hamilton, has rolled out its first work - a consumer Website for
the optician, Dollond and Aitchison.
The site for the high-street chain focuses on a piece of software that
is designed to help personal computer users avoid eye strain.
The software, called EyeSaver, can be downloaded free of charge from the
company’s Internet site.
After it is installed, the software will appear as a pop-up window
suggesting that users take a break from the PC screen after a sustained
period of use.
Indexfinger opened its doors for business on 12 August after Dickinson
and Hamilton completed a spell of ‘gardening leave’ that followed their
departure from Lowes (Campaign, 12 July).
The decision to launch a site with EyeSaver software came on the back of
recent research carried out by D&A which showed that VDU users are
becoming increasingly concerned about the long-term effects of computer
In addition, the Website’s Styleyes section advises users on the most
appropriate style of glasses for their face.
Alisdair Luxmoore, the marketing director of D&A, said: ‘We wanted to do
something new on the Internet. Both Eyesaver and Styleyes are new
concepts that deliver the benefits to the user the first time they log