NEWS: Interactive voting to have role in awards for radio creativity

Dime Bar, BT and Chrysler are just three of the brands to have been shortlisted in this year’s Aerial Awards for radio creativity by a judging panel chaired by Peter Souter, the deputy creative director of Abbott Mead Vickers BBDO.

Dime Bar, BT and Chrysler are just three of the brands to have been

shortlisted in this year’s Aerial Awards for radio creativity by a

judging panel chaired by Peter Souter, the deputy creative director of

Abbott Mead Vickers BBDO.



Other high-profile brands to have made it through to the final stages

include Norwich Union, P&O and the Central Office of Information with

campaigns through Saatchi and Saatchi, Bates Dorland and DMB&B

respectively.



Apart from Souter, the judging panel comprises 12 top creatives,

including Leon Jaume, creative director on Ford at Ogilvy and Mather,

and Jeremy Sinclair, a creative director at M&C Saatchi.



An audience of more than 200 invited creatives will vote interactively

for the winners in each category.



This year’s Aerial Awards, which are the second to be run under the

aegis of the Radio Advertising Bureau, will be held next Tuesday at the

British Academy of Television and Arts.



The Awards come as the debate about radio creativity reaches new

heights. This summer, Rupert Howell, a partner at Howell Henry

Chaldecott Lury, blasted the medium for its poor creative record

(Campaign, 19 July).