Dime Bar, BT and Chrysler are just three of the brands to have been
shortlisted in this year’s Aerial Awards for radio creativity by a
judging panel chaired by Peter Souter, the deputy creative director of
Abbott Mead Vickers BBDO.
Other high-profile brands to have made it through to the final stages
include Norwich Union, P&O and the Central Office of Information with
campaigns through Saatchi and Saatchi, Bates Dorland and DMB&B
Apart from Souter, the judging panel comprises 12 top creatives,
including Leon Jaume, creative director on Ford at Ogilvy and Mather,
and Jeremy Sinclair, a creative director at M&C Saatchi.
An audience of more than 200 invited creatives will vote interactively
for the winners in each category.
This year’s Aerial Awards, which are the second to be run under the
aegis of the Radio Advertising Bureau, will be held next Tuesday at the
British Academy of Television and Arts.
The Awards come as the debate about radio creativity reaches new
heights. This summer, Rupert Howell, a partner at Howell Henry
Chaldecott Lury, blasted the medium for its poor creative record
(Campaign, 19 July).