NEWS: Interfocus awarded regional rail job as MBA contract ends

The through-the-line agency, Interfocus, has been appointed to handle South Eastern Railways’ entire account, which could be worth as much as pounds 4 million, as the client prepares for privatisation later this year.

The through-the-line agency, Interfocus, has been appointed to handle

South Eastern Railways’ entire account, which could be worth as much as

pounds 4 million, as the client prepares for privatisation later this

year.



The above-the-line business was previously held by Maher Bird

Associates, but the agency was given notice in January that its contract

would not be renewed when the financial year ended in March.



Interfocus had carried out project work for South Eastern Railways

before being appointed to handle the whole business last week. It

produced the current Eurostar campaign, which aims to encourage

consumers to book their tickets through South Eastern Railways’ offices.



Interfocus is also working on a new leisure campaign, which will break

at Easter using a cross section of media.



Most of the media for previous South Eastern Railway campaigns was

handled by Eurospace. Although MBS booked the space for the current

Eurostar drive, there was no formal agreement, so a full-scale media

review is likely.



Maher Bird denied it been given notice to quit and said it would

continue as a roster agency when the new financial year begins next

month.



The client could not be reached for comment. However, Matthew Hooper,

the managing director of Interfocus, confirmed the win.



Stephen Maher, managing director at Maher Bird, said: ‘As with all

public sector companies, there is a one-year contract. No new contract

has yet been drawn up.’



Penny Austin, commercial director of South Eastern Railways, commented:

‘I don’t see a role for Maher Bird in the future, although it will be

allowed to pitch for smaller projects.’