News International sells off Bun.com in online revamp

News International is restyling its online operation by selling Bun.com, launching an auction site and entering the online recruitment market.

News International is restyling its online operation by selling

Bun.com, launching an auction site and entering the online recruitment

market.



The Murdoch-owned newspaper group, which sold Bun.com to World Online,

said that since the departure of Ellis Watson and other founding

members, Bun.com had changed and was now merely an ISP with no

connection to The Sun newspaper.



News Network, NI’s newmedia arm, is concentrating on developing

e-commerce rather than internet service provision.



NI launched Bun.com last April on the wave of interest in ISPs that

followed the launch of Freeserve.



Bun.com staff will remain with News Network and move onto other ventures

such as FiredUp.com, an online auction site, which launched last

week.



Specialising in entertainment memorabilia and concert tickets, the site

hosted the official online auction for the Brit Awards. Tickets to the

event were auctioned as were guitars signed by David Bowie and Waylon

Jennings - all in aid of the Brits Trust.



In June, News Network intends to launch a recruitment site which will

feature jobs and related content from NI’s newspapers as well as

external sources.