Alex Paton, the award-winning Scottish copywriter, is moving to GGT
after only three months at Collett Dickenson Pearce.
Paton, who swept the board with his Irn-Bru campaign at the Campaign
Poster Awards last year, cited a wish to work for a more creatively led
agency as the reason for his move from CDP. Paton joined CDP last
November from the Edinburgh shop, the Leith Agency.
He commented: ‘Tony and Guy [the creative directors of CDP] are great,
and have all the right intentions for making a good creative department.
It’s just a question of whether they have the opportunity to do that or
Paton, a Campaign Face to Watch in 1995, will partner the American art
director, Libby Brockoff, who has been working at GGT for the past nine
months. Paton said it was GGT’s ‘international feel’ which first
attracted him to the agency.
The 28-year-old Scot worked for two years at the Leith, where he created
the award-winning Irn-Bru work with his partner, Don Smith. Before that
he worked briefly at McCann-Erickson Scotland, after freelancing for a
while. At CDP he partnered Tim Brookes.
The joint creative director of GGT, Robert Saville, commented: ‘Alex
looks at things in an intriguing way. He’s also a real self-starter.’