Around 70 per cent of people are concerned about the prospect of having
to pay for sports programmes that are currently available for free on
terrestrial television, according to new research by the Independent
The majority of both terrestrial and cable and satellite viewers agreed
with the statement: ‘It annoys me that in the future I may have to pay
to watch sports events that currently I can watch on the four main
At the same time, 80 per cent of terrestrial-only viewers agreed that
the four main channels gave them all the viewing choices they wanted,
but only 29 per cent of respondents in cable and satellite homes agreed.
The findings come in the ITC’s latest report on TV called ‘Television:
the Public’s View’. The report also asked people about their programme
preferences. News came top of the list for the majority of respondents,
with 85 per cent very or quite interested in it.
When asked which medium they received their news from, 95 per cent of
people mentioned TV, compared with 70 per cent citing newspapers and 40
per cent radio.
Men were found to be more interested in factual programmes, sports,
alternative comedy and adult-only films than women were. Women preferred
soap operas, chat shows, health and children’s programmes and shows
designed specifically for women.
However, the quality of TV programmes has shown little improvement,
according to respondents. The majority of people feel that programme
standards have not changed since 1994, with only one in ten feeling that
there has been some improvement and 28 per cent believing that standards