ITV has brought its sales and broadcasting activities closer together by
appointing Steve Morrison, the managing director of LWT, as the chairman
of its newly rechristened Marketing Group.
The group, which replaces the Marketing Forum, will handle all ITV’s
marketing efforts as it gears up for a pounds 5 million push in 1996.
Morrison, who took on the dual roles of deputy chief executive of
Granada’s TV division and chairman of Laser Sales just two weeks ago,
replaces Andrew Quinn, who chaired the Marketing Forum as part of his
role as chairman of the ITV Network Centre, but who retired this year.
Senior sources within ITV said they expect Morrison, with his
responsibilities as a broadcaster, to take a more active role than
Quinn. ‘It’s his business we’re talking about,’ one said. It is believed
that in his new role at Laser, he has already been in to see a number of
Morrison will work alongside Martin Bowley, the managing director of
Carlton UK Sales, who takes on the deputy chairman position. Morrison
said he would also be recruiting a dedicated marketing manager to co-
ordinate the marketing and branding activities.