NEWS: John Lewis to roll out ads through Burkitts

John Lewis kicks off its first advertising campaign this week with press and poster work through Burkitt Edwards Martin.

John Lewis kicks off its first advertising campaign this week with press

and poster work through Burkitt Edwards Martin.



The advertising hopes to show that the John Lewis Partnership, which is

wholly owned by its employees, cultivates a caring, personal approach to

its customers.



Julian Calderara, the client services director at Burkitts, said: ‘The

campaign is about substance. It states facts about John Lewis, coolly

and cleanly, to create intrigue.’



The ads break initially in the North-west.



One execution asks: ‘What makes a John Lewis department store

different?’ and presents a list of answers including, ‘We re-wax Barbour

jackets’ and ‘We do not have piped music.’



The campaign was created by Nick Scott, the head of art, and the

copywriter, Nick Wray, with photography by Peter Lavery.