J. Walter Thompson has pulled together the media research facilities
across its entire worldwide network in a bid to create better media
solutions for its clients.
The agency has set up the global media research group to act as a
management unit for JWT’s media research resources around the world. It
is the latest initiative from JWT’s global media group, which was set up
last year to manage the network’s media resources.
The initiative aims to harness the collective knowledge and talents of
the agency’s media researchers into a worldwide body of expertise. It
will also formulate and develop network policy for media planning
principles and systems.
The research group is made up of nine members drawn from all regions of
the JWT network. It will be chaired by David Marans, senior partner and
director of US media research for JWT in New York. He will report to
JWT’s global media group, which is chaired by JWT Europe’s executive
media director, Ron de Pear, based in London.
De Pear commented: ‘By pooling our best resources, we believe we will
create better media solutions for our clients. We plan to access and
initiate key research and to develop its applicability in all markets.’
James Walker, media development director for JWT London, and a member of
the group, said: ‘This means we can learn from other offices and it
gives me the chance to export my work to the rest of the network.’