Madame Tussaud’s unveils a witty cinema commercial this week which
features candles mimicking the famous personalities who are modelled in
wax at the top London tourist attraction.
The film, entitled ‘candle power’, is the first broadcast work by J.
Walter Thompson since it won the Madame Tussaud’s business in December
1994 in a head-to-head against Ogilvy and Mather.
The film is radically different from Tussaud’s former advertising, which
focused on print media.
The 60-second film attaches the best-known characteristics of famous
people to candles, such as Pavarotti’s great girth - he is depicted by a
huge, round, purple candle - and Marilyn Monroe’s famous floaty white
Hugh Grant, meanwhile, is personified by a single white candle covered
in pink lipstick kisses. At another moment during the film, there is a
scream and the lights go out. When they come on again, a candle lies on
the floor with a knife stabbed through it, as the name Agatha Christie
Lenin is represented by a red candle which leans to the left, Margaret
Thatcher is a blue candle that leans to the right, and Paddy Ashdown,
the Liberal Democrats’ leader, is depicted by a yellow candle that
wobbles in the middle.
The ad, which breaks next week, was created by the JWT copywriter,
Trevor De Silva, and the art director, Paul White. It was directed by
Michael Wright of the Bristol-based animation outfit, Elm Road.
Jaspar Shelbourne, JWT’s executive creative director, said: ‘When you’re
selling entertainment, it seems to me that it is appropriate to produce
something highly entertaining, which is exactly what the team has done.’