NEWS: Kaye scoops only D&AD gold

The 1996 D&AD Awards have again honoured Tony Kaye and Abbott Mead Vickers BBDO for their work on Volvo, with the ‘twister’ campaign taking this year’s only gold award.

The 1996 D&AD Awards have again honoured Tony Kaye and Abbott Mead

Vickers BBDO for their work on Volvo, with the ‘twister’ campaign taking

this year’s only gold award.



‘Twister’ also scooped four silvers, the same number that was awarded to

the ‘cheat’ campaign for Guess jeans, which was directed by Andy Morahan

through Great Guns, for Paul Marciano Advertising.



The number of awards piled on to the US ‘cheat’ commercials countered

last year’s criticism that ads from outside the UK were only ever given

‘token’ recognition by D&AD.



‘Cheat’ won silvers in the categories of TV commercial longer than 60

seconds; cinema campaign; direction; and editing.



‘Twister’ bagged the gold for direction in the TV and cinema advertising

crafts section, and silvers for TV commercial longer than 60 seconds;

cinema campaign; cinematography; and editing. The ads were written by

Tom Carty and art directed by Walter Campbell.



The third big winner at last night’s awards ceremony was the work for

Olympus Cameras by Lowe Howard-Spink, which won two silvers in the new

category for art direction, and one in the consumer magazine campaign

category.



The Olympus ads were photographed by Mark Power, written by Ben Priest,

and art directed by Brian Campbell.



BMP DDB also earned a silver for its ‘exotic locations’ ad promoting

Volkswagen dealers, in the TV films of up to 40 seconds category.



Two silvers went to Bartle Bogle Hegarty - one for its poster campaign

for Levi’s, and a second for ‘women drivers,’ a radio ad for Swinton

Insurance.



Chris Palmer picked up a silver for his direction of Ogilvy and Mather’s

‘walker’ spot for Golden Wonder.



Leagas Delaney also landed a silver for the Adidas ‘signpost’ ad, which

many observers thought unlucky not to win more plaudits at the Campaign

Press Awards in March.



In the public service and charities section, silvers went to Hunt

Lascaris TBWA for a childline radio ad, and Impact FCA! for its work on

Marie Curie Cancer Care.



Among the ads that made the shortlist but did not carry off a pencil

were Howell Henry Chaldecott Lury’s ‘animal squad’ idents for Britvic,

Abbott Mead’s Kiss 100 commercial, work by BMP DDB for the Dairy

Council, as well as the big winner at the Campaign Press awards, K

Advertising’s Pentax ads.



The Pirelli spot, ‘Carl in New York’, by Young and Rubicam, narrowly

missed honours in two categories - use of music and direction.



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