The 1996 D&AD Awards have again honoured Tony Kaye and Abbott Mead
Vickers BBDO for their work on Volvo, with the ‘twister’ campaign taking
this year’s only gold award.
‘Twister’ also scooped four silvers, the same number that was awarded to
the ‘cheat’ campaign for Guess jeans, which was directed by Andy Morahan
through Great Guns, for Paul Marciano Advertising.
The number of awards piled on to the US ‘cheat’ commercials countered
last year’s criticism that ads from outside the UK were only ever given
‘token’ recognition by D&AD.
‘Cheat’ won silvers in the categories of TV commercial longer than 60
seconds; cinema campaign; direction; and editing.
‘Twister’ bagged the gold for direction in the TV and cinema advertising
crafts section, and silvers for TV commercial longer than 60 seconds;
cinema campaign; cinematography; and editing. The ads were written by
Tom Carty and art directed by Walter Campbell.
The third big winner at last night’s awards ceremony was the work for
Olympus Cameras by Lowe Howard-Spink, which won two silvers in the new
category for art direction, and one in the consumer magazine campaign
The Olympus ads were photographed by Mark Power, written by Ben Priest,
and art directed by Brian Campbell.
BMP DDB also earned a silver for its ‘exotic locations’ ad promoting
Volkswagen dealers, in the TV films of up to 40 seconds category.
Two silvers went to Bartle Bogle Hegarty - one for its poster campaign
for Levi’s, and a second for ‘women drivers,’ a radio ad for Swinton
Chris Palmer picked up a silver for his direction of Ogilvy and Mather’s
‘walker’ spot for Golden Wonder.
Leagas Delaney also landed a silver for the Adidas ‘signpost’ ad, which
many observers thought unlucky not to win more plaudits at the Campaign
Press Awards in March.
In the public service and charities section, silvers went to Hunt
Lascaris TBWA for a childline radio ad, and Impact FCA! for its work on
Marie Curie Cancer Care.
Among the ads that made the shortlist but did not carry off a pencil
were Howell Henry Chaldecott Lury’s ‘animal squad’ idents for Britvic,
Abbott Mead’s Kiss 100 commercial, work by BMP DDB for the Dairy
Council, as well as the big winner at the Campaign Press awards, K
Advertising’s Pentax ads.
The Pirelli spot, ‘Carl in New York’, by Young and Rubicam, narrowly
missed honours in two categories - use of music and direction.