NEWS: Kimberly-Clark hands Aylings UK media task

John Ayling and Associates has won the pounds 21 million UK centralised media account for Kimberly-Clark in a move which also results in Universal Media losing a large slug of the business around Europe.

John Ayling and Associates has won the pounds 21 million UK centralised

media account for Kimberly-Clark in a move which also results in

Universal Media losing a large slug of the business around Europe.



Aylings pitched against Kimberly-Clark’s other roster agencies -

Universal, Optimedia, J. Walter Thompson and the Network - for the

business in a review sparked by Kimberly-Clark’s acquisition of Scott

Paper earlier this year.



A pan-European media centralisation had been a possibility, but

Kimberly-Clark confirmed this week that it had decided not to pool the

entire dollars 60 million account into one network. Instead it has

chosen to centralise the business on a country-by-country basis.



Aylings now adds the pounds 12 million UK media account for Scott -

previously handled by Universal McCann in London - to the pounds 9

million Kimberly-Clark business it already handled.



John Ayling, the managing director of Aylings, said the win was a

testament to the job his agency had done for Kimberly-Clark over the

past ten years.



Universal - which also handled the Scott business on the Continent - has

been awarded the centralised media account in the Netherlands, while the

Network takes the business in France and the German media independent,

GFMO, picks up the account there.



An official statement from Kimberly-Clark said that the company had been

impressed with the agency proposals presented and had been ‘confronted

by some very tough choices’ as a result.



The statement goes on: ‘The company is confident that the final

selection represents the best solution for the business in each market.’



Kimberly-Clark’s creative accounts will continue to be managed on a

worldwide basis by Foote Cone Belding, J. Walter Thompson and Ogilvy and

Mather. FCB picked up the pounds 17 million European creative task for

Kimberly-Clark, including Andrex toilet tissue, from JWT earlier this

month (Campaign, 4 October).



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