Tim Delaney, Leagas Delaney’s creative director, will chair the jury at
the 34th International Advertising Festival of Ireland to be held this
September in Kinsale.
The festival, which takes place between 12 and 14 September in the
County Cork town, is a non-profit-making event designed to help raise
creative and production standards. It is organised by a committee that
represents of all sides of the ad industry in Ireland.
Peter Brady, the director of facilities at Windmill Lane Pictures and
this year’s festival chairman, said: ‘There were a few names on our wish
list - and Tim has been on it for some time. Traditionally, we seem to
look to the US for a chairman and we have been attempting to break out
of that. This year we wanted someone from the UK.’
This year, the festival committee has introduced a new category for
sponsored TV programme trailers and also a world winner radio category.
Two new awards - a Grand Prix Television Ireland and Grand Prix Radio
Ireland - will be made for the best commercials produced for use on RTE,
UTV and national and local radio in Ireland.
The traditional ‘Friday Forum’, a debate on a hot creative issue, will
this year discuss the ‘effective use of humour in advertising’.
Last year, Bartle Bogle Hegarty’s Levi’s ‘drugstore’ was the clear
winner, picking up the Grand Prix TV award, the Grand Prix cinema award
and the Great Britain national award. It won a gold for the clothing
sector and the world winner - a category for entries that have already
won awards at major festivals.