Knight Leach Delaney’s first Party Political Broadcast for the Liberal
Democrats aired this week, using prominent news events to signpost
significant developments in the party’s eight-year history.
The film, which shuns the traditional use of talking heads, is made up
of footage from stories that have made the headlines since 1988, when
the party was formed. It is accompanied by subtitles noting parallel
events in the Lib Dems’ development.
The PPB aims to draw attention to the fact that while these events have
been happening, the Lib Dems have been quietly building support and
Footage includes scenes from the release of the hostage, John McCarthy,
and Julie Goodyear’s departure from her role as Bet Gilroy in Coronation
The rock soundtrack, which was specially commissioned, is meant to be
indicative of the late 80s and early 90s period. Alison Holmes, the Lib
Dems’ planning manager, said: ‘The PPB is about winning trust, and it
highlights a lot of things that people don’t know about us.’
The subtitles on the film relate various facts about the Lib Dems - that
membership is growing steadily, it is the largest third party in the
history of British politics, and has overtaken the Conservatives in
Knight Leach Delaney won the Lib Dems’ account earlier this month
(Campaign, 15 March), when it was given a brief to promote a simple and
positive view of the party during the run-up to the next general
election. The PPB was aired on Wednesday night across all TV stations.