NEWS: KLD seeks compensation in Rizla copyright row

Knight Leach Delaney is accusing Rizla and its agency, Cowing Balmforth Trendall, of flagrant infringement of copyright and breach of confidence, and has issued a solicitor’s letter seeking redress.

Knight Leach Delaney is accusing Rizla and its agency, Cowing Balmforth

Trendall, of flagrant infringement of copyright and breach of

confidence, and has issued a solicitor’s letter seeking redress.



KLD claims a press and poster campaign, which broke this week, closely

resembles the work the agency presented when it pitched for the pounds 1

million account in August this year.



Lewis Silkin, the ad industry’s leading law firm, has written a letter

on behalf of the agency, asking both Rizla and Cowing Balmforth for an

explanation and seeking recompense and compensation.



According to KLD, the likeness applies to both the media strategy and

the creative execution, which appears in magazines and national press.



The campaign centres on the Rizla packet’s typeface, style and colours,

but with the name Rizla replaced by other words relevant to the sections

in which they appear. In KLD’s version, ‘blues’ crops up in music

sections, ‘premier’ in film pages and ‘chic’ in fashion editorial.



Cowing Balmforth’s version uses different words but an identical

strategy. KLD and the other losing agency, Barkers, have both been

asking for their artwork back since August, but say Rizla has failed to

return the work.



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