NEWS: Labour Party reveals Tory giant on the rampage in two instalments

The Labour Party is claiming a first by running a party political broadcast in two episodes, a week apart.

The Labour Party is claiming a first by running a party political

broadcast in two episodes, a week apart.



BMP DDB has devised the image of a giant, wearing a pin-striped suit and

blue Tory rosette, who rampages through the country to symbolise the

damage inflicted during 17 years of Conservative rule.



In episode one, shown this Tuesday, the giant is seen stealing people’s

houses and smashing factories. In next week’s instalment, the giant

takes people’s money away to highlight the Government’s tax rises.



The PPB was art directed by Ashley King, written by Andrew Fraser, and

produced by Limelight. ‘As far as we know, it’s the first time a PPB has

been made in two parts,’ Nathan Hodges, the account director at BMP,

said.



The broadcast dovetails with a poster campaign BMP has produced for

Labour in the run-up to next week’s local government elections, using

the same theme: ‘Tories hit you where it hurts.’



The poster, showing a man being twisted into knots by a giant pair of

hands, is currently being displayed at 200 sites at an estimated cost of

pounds 150,000.



Meanwhile, the Tories are not expected to run any ads during the local

election campaign. The party is expected to lose hundreds of seats that

were gained when it was on a high in 1992, and Tory chiefs believe that

advertising would be a waste of money.



Tory sources say M&C Saatchi may produce a small tactical campaign after

the local elections but the party is saving its main offensive for the

general election, when it plans a huge anti-Labour blitz (Campaign, 19

April).



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