The Labour Party is claiming a first by running a party political
broadcast in two episodes, a week apart.
BMP DDB has devised the image of a giant, wearing a pin-striped suit and
blue Tory rosette, who rampages through the country to symbolise the
damage inflicted during 17 years of Conservative rule.
In episode one, shown this Tuesday, the giant is seen stealing people’s
houses and smashing factories. In next week’s instalment, the giant
takes people’s money away to highlight the Government’s tax rises.
The PPB was art directed by Ashley King, written by Andrew Fraser, and
produced by Limelight. ‘As far as we know, it’s the first time a PPB has
been made in two parts,’ Nathan Hodges, the account director at BMP,
The broadcast dovetails with a poster campaign BMP has produced for
Labour in the run-up to next week’s local government elections, using
the same theme: ‘Tories hit you where it hurts.’
The poster, showing a man being twisted into knots by a giant pair of
hands, is currently being displayed at 200 sites at an estimated cost of
Meanwhile, the Tories are not expected to run any ads during the local
election campaign. The party is expected to lose hundreds of seats that
were gained when it was on a high in 1992, and Tory chiefs believe that
advertising would be a waste of money.
Tory sources say M&C Saatchi may produce a small tactical campaign after
the local elections but the party is saving its main offensive for the
general election, when it plans a huge anti-Labour blitz (Campaign, 19