Lambie-Nairn, the production company best-known for TV idents, has
started to bill itself as a fully fledged advertising agency after
winning the creative account of the cable and satellite TV channel,
European Business News.
Lambie-Nairn hopes the assignment will be the prelude to taking on more
business usually handled by conventional agencies.
Martin Lambie-Nairn, the Lambie-Nairn chief executive, described the
appointment as ‘a major part of an evolutionary process which will turn
us into an agency that can handle every aspect of a station’s needs’.
Lambie-Nairn teamed-up with the media specialist, PHD Compass, to win
EBN’s pounds 1 million-plus above- and below-the-line account, which was
previously held by Bates Communications and CIA Medianetwork.
The appointment reinforces the existing relationship between EBN and
Lambie-Nairn, which designed the channel’s on-screen identity for last
year’s launch. It is now preparing advertising for a campaign due to
break in January 1997.
The 20-year-old company took a step along the road to becoming an agency
ten months ago by appointing David Robinson, an experienced marketing
man who began his career with George Patterson Bates in Australia.
Robinson, now Lambie-Nairn’s head of marketing and development, said:
‘At present, our efforts are totally focused on EBN.’