NEWS: Lambie-Nairn moves into full agency work

Lambie-Nairn, the production company best-known for TV idents, has started to bill itself as a fully fledged advertising agency after winning the creative account of the cable and satellite TV channel, European Business News.

Lambie-Nairn, the production company best-known for TV idents, has

started to bill itself as a fully fledged advertising agency after

winning the creative account of the cable and satellite TV channel,

European Business News.



Lambie-Nairn hopes the assignment will be the prelude to taking on more

business usually handled by conventional agencies.



Martin Lambie-Nairn, the Lambie-Nairn chief executive, described the

appointment as ‘a major part of an evolutionary process which will turn

us into an agency that can handle every aspect of a station’s needs’.



Lambie-Nairn teamed-up with the media specialist, PHD Compass, to win

EBN’s pounds 1 million-plus above- and below-the-line account, which was

previously held by Bates Communications and CIA Medianetwork.



The appointment reinforces the existing relationship between EBN and

Lambie-Nairn, which designed the channel’s on-screen identity for last

year’s launch. It is now preparing advertising for a campaign due to

break in January 1997.



The 20-year-old company took a step along the road to becoming an agency

ten months ago by appointing David Robinson, an experienced marketing

man who began his career with George Patterson Bates in Australia.



Robinson, now Lambie-Nairn’s head of marketing and development, said:

‘At present, our efforts are totally focused on EBN.’



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