NEWS: Langdon hires three from rival shops in bid to restructure McCanns

Ben Langdon has marked the start of his plan to push McCann-Erickson back into the agency top five by hiring three senior people.

Ben Langdon has marked the start of his plan to push McCann-Erickson

back into the agency top five by hiring three senior people.



The appointments are the first to be made by Langdon since he rejoined

the agency as managing director from Collett Dickenson Pearce earlier

this year.



Amy Smith, the new-business director at Simons Palmer Clemmow Johnson,

joins as marketing director. She replaces David Longman who split with

McCanns after a ‘clash of personality and styles’ with Langdon

(Campaign, last week).



Langdon has renewed his professional links with Neil Bannister, the

former CDP creative director (integrated), who takes over as a creative

director with responsibility for developing McCanns’ integrated

accounts.



Bannister, who left CDP at the beginning of the month after Adrian

Kemsley’s arrival as executive creative director, will also assist

Stuart Cooper, McCanns’ deputy creative director, on other accounts.



Quentin Boys, the former deputy head of Interfocus, the Lowe Group

integrated agency, completes the trio. ‘His appointment is a symbol of

my commitment to provide McCanns clients with specialism and expertise

in areas other than advertising,’ Langdon said.



Langdon added that all three were integral to his plans for

restructuring the agency, which he is due to present to the McCanns

worldwide boss, John Dooner, next Wednesday.



‘Before the end of this year I will have announced a series of measures

designed to put McCanns back on the map in terms of our creative,

strategic and communications product in the UK,’ he said.



Smith, an Australian, join-ed Simons Palmer in August 1994 from Telecom

Australia where she was business-to business sales director. At that

time she worked extensively with McCanns, the corporation’s main

Australasian agency.



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