Simons Palmer Denton Clemmow and Johnson and Manning Gottlieb Media have
scooped the creative and media accounts for the vans group, LDV, worth
pounds 5 million in total.
LDV, formerly known as Leyland DAF Vans, saw creative proposals from
Simons Palmer, Mustoe Merriman Herring Levy and Rainey Kelly Campbell
Roalfe, while Pattison Horswell Durden and TMD Carat Manchester pitched
against MGM for the media. Separate pitches were held for each.
LDV began trawling for a national media agency in September. It later
began its search for a creative shop, after deciding on a revamp of its
The Birmingham-based client, which bought itself out from receivership
in 1993, is now gearing up for a branding campaign to raise awareness of
the LDV name with a boosted budget. It previously spent around pounds
700,000, mostly in the trade press, through local agencies.
Simons Palmer’s new-business development director, Amy Smith, and an MGM
partner, Colin Gottlieb, said they had not had confirmation of the wins.
LDV’s marketing director, Malcolm Jefferies, was unavailable for
LDV is second to Ford in the UK van market. It supplies fleets of
ambulances and vans to large clients, and vehicles to private owners.
The campaign is expected to be consumer-driven, embracing a variety of
media, including television.
Leyland DAF Vans’ management bought itself out in July 1993 after its
parent went into receivership. The advertising account has been
constantly on the move since.
LDV first hired Birmingham’s RTA Advertising, but the account moved to
Kevin Morley Marketing in February 1994. At the same time, media moved
into Zenith Media. The business was most recently with the Wolverhampton