NEWS: Leagas Delaney nets Rossellini ads

Leagas Delaney is understood to have landed the multi-million pound global launch of a new cosmetics brand developed for the Lancaster Group by the actress, Isabella Rossellini.

Leagas Delaney is understood to have landed the multi-million pound

global launch of a new cosmetics brand developed for the Lancaster Group

by the actress, Isabella Rossellini.



The upmarket skincare, cosmetics and fragrance giant talked to Leagas

Delaney and two other agencies - TBWA Chiat/Day and Select in Germany -

about the project earlier in the summer. The new brand is expected to be

backed by a pounds 15 million advertising budget worldwide.



The pitch was judged by Lancaster’s worldwide marketing director, Mylena

Pierremont, who is based in Paris. Sources in New York suggest Leagas

Delaney won the account shortly after the pitch but the results were

delayed following the death of Lancaster’s president, Didier Foulon, in

the TWA crash in July. The tragedy brought the company to a standstill.



The win is a coup for Leagas Delaney, which has been seeking to increase

its international business following the launch of its San Francisco

agency in August and the announcement of plans to set up shop in Hong

Kong next year.



The name of the Lancaster brand has not been disclosed and it is unclear

whether Rossellini will be the ‘face’ of the product or whether she will

appear in Leagas Delaney’s advertising.



Rossellini was hired by Lancaster in February last year as its vice-

president for marketing to advise the company on its brand image and to

work on specific new product developments. She joined Lancaster just

days after being dropped by its arch-rival, Lanc™me, which considered

her too old, at the age of 40, to front its beauty products.



At the time of Rossellini’s appointment, Lancaster Group Worldwide’s

chief executive, Peter Harf, said: ‘She is one of the world’s truly

international women, she will be a key member of our creative team.’



No-one at Lancaster was available for comment on the appointment. Bruce

Haines, Leagas Delaney’s chief executive, was uncontactable as Campaign

went to press.



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