Susanna Hailstone, Wonderbra’s former account chief at TBWA, is to be
the new head of account management at Leagas Shafron Davis.
She replaces Paul Richards, who left earlier this year to become the
managing director of Mellors Reay and Partners (Campaign, 12 April).
She arrives at Leagas Shafron after a 16-month stint as a senior account
director at Euro RSCG Wnek Gosper, where she helped orchestrate the
much-publicised launch of the Peugeot 406.
Hailstone, 30, will take up her new job next month as part of plans by
Ron Leagas, the agency’s chairman, to get a new generation of senior
managers in place.
‘We have a very experienced senior management but we have to look to the
next generation,’ Leagas said.
Hailstone said: ‘I’m a fairly ambitious young lady and I’ve found I like
the people at Leagas Shafron and the place. It’s an agency that does
very good work but isn’t necessarily one that lots of people talk
Hailstone started as a secretary at Bates Dorland, moving later to Lowe
Howard-Spink. In 1989 she joined Holmes Knight Ritchie and stayed on
after its merger with TBWA two years later.
‘Susanna is one of a new breed of agency women who have avoided being
stereotyped with female products,’ Leagas added. ‘She’s been as
successful with cars as she was with Wonderbra.’