NEWS: Leeds agency wins task to make Spam fashionable in 90s

Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product.

Advertising Principles has been handed the pounds 500,000 task of

transforming Spam, synonymous with wartime austerity, school dinners and

Monty Python, into a premium product.



The Leeds agency won the business after a pitch against another of the

city’s shops, Hacker Mernock Hemingway, as well as Finch Advertising in

Liverpool and Bates Dorland, which had handled the task for three years.



Newforge Foods, the Merseyside company that manufactures Spam under

licence from the Hormel Food corporation in the US, has briefed the new

agency on a TV branding campaign that will break next summer.



The agency review was called in October, six months after Newforge was

sold to its management.



Rob Lucas, Newforge’s marketing director, said Advertising Principles

had been chosen because it ‘offered a strategy which made excellent use

of our budget’.