NEWS: Leith loses Irn-Bru copywriter to CDP

Collett Dickenson Pearce has snapped up the award-winning Irn-Bru campaign copywriter, Alex Paton, from the Edinburgh-based the Leith Agency.

Collett Dickenson Pearce has snapped up the award-winning Irn-Bru

campaign copywriter, Alex Paton, from the Edinburgh-based the Leith

Agency.



The 28-year-old, who swept the board at last month’s Campaign Poster

Awards with a gold and two silvers for his work with the art director,

Don Smith, is now pairing up with the CDP art director, Tim Brookes.

Brookes won a silver for the Hamlet mannequins poster at the same

awards. Brookes’ former partner, Ben Priest, has joined Lowe Howard-

Spink.



Paton commented: ‘It is not often that you get the opportunity to work

on something as big as Irn-Bru. It was quite successful so I have taken

the opportunity to leave on a high. My partner didn’t want to leave

Edinburgh and I wanted to live in London.’



Paton said that he spoke to several London agencies before accepting a

job at CDP. His first attempt at finding a job in London three years ago

was unsuccessful. ‘I worked in London on placement but I couldn’t find a

job as the recession was so ridiculous at the time,’ Paton added.



Apart from his two years with the Leith, where he also worked on the

Health Education Board for Scotland and the Daily Record, Paton spent a

short time with McCann-Erickson Scotland, from where he was made

redundant after the agency lost the Scottish Health account. He

freelanced during the following year, winning a D&AD entry through his

own client, Lothian Health Authority.



CDP’s joint creative director, Guy Moore, said: ‘Alex and Tim make an

excellent team. They are both fresh thinkers and are doing the sort of

work we would like the agency to do more of.’



At the same time, CDP has hired a junior team. The art director, Paul

Sharp and his copywriter partner, Paul Turner, recently graduated from

Buckinghamshire College. During a recent placement at the agency three

of their press ads for Newcastle Brown Ale were accepted.



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