Collett Dickenson Pearce has snapped up the award-winning Irn-Bru
campaign copywriter, Alex Paton, from the Edinburgh-based the Leith
The 28-year-old, who swept the board at last month’s Campaign Poster
Awards with a gold and two silvers for his work with the art director,
Don Smith, is now pairing up with the CDP art director, Tim Brookes.
Brookes won a silver for the Hamlet mannequins poster at the same
awards. Brookes’ former partner, Ben Priest, has joined Lowe Howard-
Paton commented: ‘It is not often that you get the opportunity to work
on something as big as Irn-Bru. It was quite successful so I have taken
the opportunity to leave on a high. My partner didn’t want to leave
Edinburgh and I wanted to live in London.’
Paton said that he spoke to several London agencies before accepting a
job at CDP. His first attempt at finding a job in London three years ago
was unsuccessful. ‘I worked in London on placement but I couldn’t find a
job as the recession was so ridiculous at the time,’ Paton added.
Apart from his two years with the Leith, where he also worked on the
Health Education Board for Scotland and the Daily Record, Paton spent a
short time with McCann-Erickson Scotland, from where he was made
redundant after the agency lost the Scottish Health account. He
freelanced during the following year, winning a D&AD entry through his
own client, Lothian Health Authority.
CDP’s joint creative director, Guy Moore, said: ‘Alex and Tim make an
excellent team. They are both fresh thinkers and are doing the sort of
work we would like the agency to do more of.’
At the same time, CDP has hired a junior team. The art director, Paul
Sharp and his copywriter partner, Paul Turner, recently graduated from
Buckinghamshire College. During a recent placement at the agency three
of their press ads for Newcastle Brown Ale were accepted.