NEWS: Leith and Saatchis share top honours at new-look Aerials,

The Leith Agency and Saatchi and Saatchi were the major prize winners at the 1996 Aerial Awards for radio advertising creativity, which were held at Bafta this week.

The Leith Agency and Saatchi and Saatchi were the major prize winners at

the 1996 Aerial Awards for radio advertising creativity, which were held

at Bafta this week.



‘Barry’, Leith’s ad for 20/20 Opticians, was judged to be the most

outstanding radio ad of the year by an audience of more than 200

creatives voting on the night.



The ad also came out top in its own sector, retail/finance, with 85 per

cent of the vote.



Meanwhile, Saatchi and Saatchi took the honours in the best campaign

category for a series of six ads which formed part of a Central Office

of Information army recruitment drive.



This category was the only one not judged on the night, but instead was

awarded by the panel of nomination judges chaired by Peter Souter, the

deputy creative director at Abbott Mead Vickers BBDO.



Shortlisted campaigns in this category were Young and Rubicam’s

‘armadillos’ work for Dime Bar, and DMB&B’s COI/DoT speed reduction

work.



Winners in other categories included McCann-Erick-son, DMB&B, Saatchis

and Y&R.



Y&R scooped the top award in the food and drink category for its ‘Purley

Way, Croydon’ ad for Dime Bar.



This commercial was also ...



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