The Leith Agency and Saatchi and Saatchi were the major prize winners at
the 1996 Aerial Awards for radio advertising creativity, which were held
at Bafta this week.
‘Barry’, Leith’s ad for 20/20 Opticians, was judged to be the most
outstanding radio ad of the year by an audience of more than 200
creatives voting on the night.
The ad also came out top in its own sector, retail/finance, with 85 per
cent of the vote.
Meanwhile, Saatchi and Saatchi took the honours in the best campaign
category for a series of six ads which formed part of a Central Office
of Information army recruitment drive.
This category was the only one not judged on the night, but instead was
awarded by the panel of nomination judges chaired by Peter Souter, the
deputy creative director at Abbott Mead Vickers BBDO.
Shortlisted campaigns in this category were Young and Rubicam’s
‘armadillos’ work for Dime Bar, and DMB&B’s COI/DoT speed reduction
Winners in other categories included McCann-Erick-son, DMB&B, Saatchis
Y&R scooped the top award in the food and drink category for its ‘Purley
Way, Croydon’ ad for Dime Bar.
This commercial was also ...
continued on p2