The Leith agency swept the board with its Irn-Bru work at this year’s
Roses Awards, snaring five golds and the same number of silvers at the
ceremony in Manchester this week.
The Leith also came out on top in its yearly unofficial battle with its
Scottish rival, Faulds. Its success was cemented by scooping the
chairman of the judges’ award for its work on Tennents Lager.
Irn-Bru won golds for the Leith in the best television campaign and best
poster campaign of 1996 sections, as well as for best television ad of
the year. Its ‘mother and daughter’ execution was singled out for a
silver for best art direction and a gold for best outdoor poster.
The Leith scored a silver with Tennents Lager in the best cinema
The agency’s haul of medals this year reversed its form against Faulds
in 1995, when its rival won four golds against the Leith’s one. This
year, the Leith secured five and Faulds only one - for best consumer
magazine advertisement in colour with its work for the retailer, Jane
Davidson. Jane Davidson also picked up a silver for Faulds in the best
press campaign for a retailer and best consumer magazine campaign in
Pulse Productions’ work for Bradford University students’ union was
voted best radio commercial of the year.
Other agencies decorated at the evening, the Roses’ 16th year, included
Robson Brown Advertising, which picked up a silver for best consumer
magazine ad in mono, and BDH, which won a silver for its Spillers work
in the best national press campaign category.
Catapult also won a gold for best use of photography for its client,
Philip Myers Press, while Cheetham Bell picked up awards for its work on
the Roy Castle Foundation, the Noose Clothing Company and the outdoor
clothing specialist, Berghaus.
No awards were made this year for best trade press campaign for a
consumer product, best television campaign for a retailer, or best
national press campaign in mono or colour.