NEWS: Lib Dems to rely on volunteer creative team

The Liberal Democrats have decided not to appoint an agency to handle their general election campaign following the demise in September of Knight Leach Delaney (Campaign, 27 September).

The Liberal Democrats have decided not to appoint an agency to handle

their general election campaign following the demise in September of

Knight Leach Delaney (Campaign, 27 September).



Instead, Paddy Ashdown’s party will rely on volunteers from the

industry. They will include two leading figures from KLD - Stuart Leach,

who was the managing director, and Andy Ray, the head of art. Both of

them are now working at Rapier Stead Bowden.



Leach and Ray, who were helping the Lib Dems before KLD landed the

party’s account this spring, will serve on the small creative team that

will now handle its election campaign. Other sympathisers from the ad

industry may be co-opted as polling day approaches.



Alison Holmes, the Lib Dems’ election planning manager, said the issue

of an agency appointment might be reviewed early next year, but that the

party was now likely to stick with the creative team. Bringing in an

agency at a late stage ‘might upset the apple-cart’.



She added: ‘We do not need a full-service agency. We know who we are and

we don’t need a new image. We just need to ensure consistency in our

image.



‘We are now happy with the way the creative team is developing. It is

important to us that they are supporters of the party. We don’t just

want a hired gun.’



Lib Dem strategists admit another reason why they do not need an agency

is that their election ad budget is likely to be limited to around

pounds 100,000.



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