NEWS: Lindt chocolate set to return to TV as it starts agency hunt

Lindt chocolate has plans to return to TV advertising and is looking for an agency to handle the assignment.

Lindt chocolate has plans to return to TV advertising and is looking for

an agency to handle the assignment.



Gavin Tarrant, the UK marketing director of Lindt and Sprungli, is

thought to be talking to small and medium-sized shops about a campaign

backed by a reported budget of pounds 500,000.



The agency hunt follows the steady expansion of UK business by the

company, which claims more than 10 per cent growth year on year for five

successive years.



It also reflects the determination by confectionery companies to exploit

the fast-growing premium end of the market.



Tarrant was unavailable for comment as Campaign went to press, but

industry sources say Lindt is well placed to capitalise on the growing

trend towards indulgence confectionery among consumers.



Lindt’s reinvestment in advertising is thought to have been prompted by

the influence of the grocery multiples.



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