Lindt chocolate has plans to return to TV advertising and is looking for
an agency to handle the assignment.
Gavin Tarrant, the UK marketing director of Lindt and Sprungli, is
thought to be talking to small and medium-sized shops about a campaign
backed by a reported budget of pounds 500,000.
The agency hunt follows the steady expansion of UK business by the
company, which claims more than 10 per cent growth year on year for five
It also reflects the determination by confectionery companies to exploit
the fast-growing premium end of the market.
Tarrant was unavailable for comment as Campaign went to press, but
industry sources say Lindt is well placed to capitalise on the growing
trend towards indulgence confectionery among consumers.
Lindt’s reinvestment in advertising is thought to have been prompted by
the influence of the grocery multiples.