NEWS: Little Leighton hires planning supremo to replace Sobczyk

Little Leighton Sobczyk, which has been without a planning director for the last year, has hired Margaret Judd, a senior planner at Grey, to fill the gap.

Little Leighton Sobczyk, which has been without a planning director for

the last year, has hired Margaret Judd, a senior planner at Grey, to

fill the gap.



Judd, a one-time planning chief at KHBB, will ‘give us back some of the

vision we used to have’, according to Mike Wisgard, the agency’s chief

executive.



The pounds 15 million-billing shop, whose biggest clients include the

Waitrose supermarket chain, Playmobil toys and Air Jamaica, had spent

the past eight months looking for a replacement for Mark Sobczyk, who

helped found the agency in 1991.



Judd, an American, began her career at J. Walter Thompson and BBDO in

New York before she moved to Lansdown Euro in London. After a spell at

Slaymaker Cowley White, she switched to Lintas London before beginning a

two-year stint as planning director of KHBB. She joined Grey in April

1994 to work on Procter and Gamble, Seagram and Tulip International.



Judd commented: ‘I felt lost at Grey. I feel more comfortable in a

smaller agency like Little Leighton, which is both dynamic and

civilised.’



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