Live TV, the Mirror Group’s cable venture, is thumbing its nose at its
rival Sky TV with the launch of a ‘pay-to-view’ initiative in which
viewers are actually paid for watching certain programmes.
The move is a tongue-in-cheek response to Sky’s decision to screen the
Mike Tyson versus Frank Bruno boxing match as the UK’s first ever pay-
per-view programme live from Las Vegas on Sunday.
Live TV is screening its own version of the fight featuring Tyson and
Bruno lookalikes. Viewers who tune in can dial a special number during
the fight, answer a question and register their name and address to
receive pounds 1.
Live TV’s head of technical operations, Mike Spinks, said: ‘We
anticipate a huge response and will lay on extra telephone lines.’
Live TV’s head of programmes, Nick Ferrari, said: ‘I can think of dozens
of programmes on other stations that could actually get some viewers if
they were only prepared to pay for them.’