NEWS: Lotus Cars kicks off trawl for new shop in advertising rejig

Lotus Cars is hunting for an agency to handle its worldwide advertising account as it aims to boost growth after the end of the recession.

Lotus Cars is hunting for an agency to handle its worldwide advertising

account as it aims to boost growth after the end of the recession.



Oliver Everett, the company’s head of sales and marketing, instigated a

review of all the luxury car manufacturer’s marketing activities when he

was promoted to the post in August.



Everett hopes to have a new agency in place by the end of the year and

will invite two shops to pitch formally for the business later this

month.



‘I only expect pitches from agencies in with a good chance of winning

our business,’ he said.



Lotus has traditionally put most of its marketing budget behind its

Esprit model. A new car, the Elise, which is being launched early next

summer, is expected to receive a hefty spend, but Everett refused to

confirm the overall ad budget for the company.



He added: ‘I am new. I started out with a review of what we have been

doing and I am determined to do it better.’



In the past, Lotus has used various agencies on an ad-hoc basis. The

last major agency to handle the account was Dorland, which lost the

business in 1987, soon after Lotus was taken over by General Motors in

1986.



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