Lowe Direct, the Lowe Group’s new below-the-line agency formed from a
senior breakaway from GGT Direct, has landed its first two clients.
The RAC moves its pounds 4 million direct business from GGT Direct to
Lowe Direct this week. The start-up has also won a pounds 1 million
project from Lloyds Bank, a long-standing Lowe Howard-Spink client.
Tony Watson, Lowe Direct’s managing partner, said: ‘It’s great news
winning two assignments within two weeks of opening. The RAC is a client
we have worked with for a long time and it’s a wonderful endorsement
that it shows such confidence in a start-up. We are also looking forward
to working alongside Lowe Howard-Spink on the Lloyds account.’
Watson declined to comment on whether Lowe Direct was poised to snatch
more business from GGT Direct. ‘That is something we can’t comment on at
the moment,’ he said. However, he did add that he was currently involved
in serious discussions with a number of Lowe Howard-Spink clients about
handling their direct business.
Lowe Direct, which opened for business on 16 April, was created when the
Lowe Group poached GGT Direct’s four most senior personnel - Watson, its
chief executive, Nick Young, its managing director, Ian Taylor, its data
planning director, and Steve Walpole, its creative director (Campaign,
The agency is based in Bowater House, Knightsbridge, the home of the
Lowe Group’s UK advertising agency, Lowe Howard-Spink, and its sales
promotion company, the Brompton agency. However, the agency operates