NEWS: Lowe Direct secures RAC and Lloyds as introductory clients

Lowe Direct, the Lowe Group’s new below-the-line agency formed from a senior breakaway from GGT Direct, has landed its first two clients.

Lowe Direct, the Lowe Group’s new below-the-line agency formed from a

senior breakaway from GGT Direct, has landed its first two clients.



The RAC moves its pounds 4 million direct business from GGT Direct to

Lowe Direct this week. The start-up has also won a pounds 1 million

project from Lloyds Bank, a long-standing Lowe Howard-Spink client.



Tony Watson, Lowe Direct’s managing partner, said: ‘It’s great news

winning two assignments within two weeks of opening. The RAC is a client

we have worked with for a long time and it’s a wonderful endorsement

that it shows such confidence in a start-up. We are also looking forward

to working alongside Lowe Howard-Spink on the Lloyds account.’



Watson declined to comment on whether Lowe Direct was poised to snatch

more business from GGT Direct. ‘That is something we can’t comment on at

the moment,’ he said. However, he did add that he was currently involved

in serious discussions with a number of Lowe Howard-Spink clients about

handling their direct business.



Lowe Direct, which opened for business on 16 April, was created when the

Lowe Group poached GGT Direct’s four most senior personnel - Watson, its

chief executive, Nick Young, its managing director, Ian Taylor, its data

planning director, and Steve Walpole, its creative director (Campaign,

19 January).



The agency is based in Bowater House, Knightsbridge, the home of the

Lowe Group’s UK advertising agency, Lowe Howard-Spink, and its sales

promotion company, the Brompton agency. However, the agency operates

autonomously.



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