NEWS: Lowe Howard-Spink scoops awards for regional press ads

Lowe Howard-Spink netted the two top accolades at the Newspaper Society’s Regional Press Advertising Awards this week, with its work for the supermarket chain, Tesco.

Lowe Howard-Spink netted the two top accolades at the Newspaper

Society’s Regional Press Advertising Awards this week, with its work for

the supermarket chain, Tesco.



The Tesco Metro campaign, created by Alan Davis and Jeremy Willy, picked

up both the Advertisement of the Year and the Campaign of the Year

awards.



The campaign used black-and-white photographs of urban life,

superimposed with thought bubbles, as people remembered what they should

have bought at the supermarket. The line read: ‘Whatever you’ve

forgotten, remember Tesco Metro.’ Variations were also used to launch

Metro stores around the country.



Abbott Mead Vickers BBDO also carried off two prizes. It picked up the

best food ad award for Tesco’s rival, Sainsbury’s, with its campaign to

raise awareness of late-night opening, and also won the colour category

for its summer sale work for Ikea, the furnishing store.



The leisure and entertainment award went to Faulds Advertising for its

work for the Scottish Opera. CIA Medianetwork scooped the media planning

award for its Food Giant campaign.



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