Lowe Howard-Spink netted the two top accolades at the Newspaper
Society’s Regional Press Advertising Awards this week, with its work for
the supermarket chain, Tesco.
The Tesco Metro campaign, created by Alan Davis and Jeremy Willy, picked
up both the Advertisement of the Year and the Campaign of the Year
The campaign used black-and-white photographs of urban life,
superimposed with thought bubbles, as people remembered what they should
have bought at the supermarket. The line read: ‘Whatever you’ve
forgotten, remember Tesco Metro.’ Variations were also used to launch
Metro stores around the country.
Abbott Mead Vickers BBDO also carried off two prizes. It picked up the
best food ad award for Tesco’s rival, Sainsbury’s, with its campaign to
raise awareness of late-night opening, and also won the colour category
for its summer sale work for Ikea, the furnishing store.
The leisure and entertainment award went to Faulds Advertising for its
work for the Scottish Opera. CIA Medianetwork scooped the media planning
award for its Food Giant campaign.
See Special Report