The Lowe group is to target key pieces of below-the-line business from
existing clients through its burgeoning range of integrated services,
which swelled this week with the acquisition of the through-the-line
The purchase of a majority stake in Interfocus, and its merger with the
Lowe Group’s existing Brompton Agency, immediately creates an agency
with combined billings of pounds 50 million and a staff of 80.
The venture will be headed by the Interfocus chairman, Sandy Scott, and
its managing director, Matthew Hooper. The managing director of
Bromptons, John Coleman, is expected to remain with the group.
The purchase of Interfocus, together with the creation of Lowe Direct
earlier this year (Campaign, 19 January), will enable the Lowe Group to
present a full integrated offering to existing Lowe Howard-Spink
clients, such as Tesco and Vauxhall.
Frank Lowe, the group’s chairman, said: ‘We will present what we have on
offer to all of our clients before the end of the year. The acquisition
of Interfocus puts one of the last pieces in place.’