NEWS: Lowes tipped for pounds 5m Dollond and Aitchison

Lowe Howard-Spink is poised to pick up the pounds 5 million advertising account of Dollond and Aitchison, one of the UK’s oldest high-street opticians.

Lowe Howard-Spink is poised to pick up the pounds 5 million advertising

account of Dollond and Aitchison, one of the UK’s oldest high-street

opticians.



The move will reunite Dollond and Aitchison’s new marketing director,

Alisdair Luxmoore, with the agency. He worked closely with Lowes in his

previous role as the brand communication manager for Vauxhall.



The news comes after a six-week review, in which the incumbent,

Advertising Principles, was invited to make strategic, creative and

media presentations in competition with Lowes, BMP DDB and Barker and

Ralston.



Lowes is now understood to be the frontrunner. However, Lowes’ managing

director, Tim Lindsay, refused to confirm or deny he was in final

discussions about the account, or to comment on reports that a major

advertising campaign was being planned using celebrity endorsement.



Luxmoore, who joined in April, called the review to help Dollond and

Aitchison fight newcomers to the fast-growing sector. Other chains, such

as Vision Express, Boots Opticians and Specsavers all have significant

spends.



Other initiatives on which Luxmoore has embarked since joining Dollond

and Aitchison include a Website developed by Indexfinger, the

interactive specialist run by the former Lowes new-media team, Mark

Dickinson and Rob Hamilton.



Indexfinger developed a site based on EyeSaver, a piece of software

which helps computer users avoid eyestrain. This can now be downloaded

for free from Dollond and Aitchison’s Internet site.



Lowes’ appointment is likely to presage Dollond and Aitchison’s return

to television. It has not launched a major campaign since 1992.