NEWS: Lowes writer fills Jaume gap at WCRS

WCRS has hired the award-winning Lowe Howard-Spink copywriter, Jeremy Carr, to replace Leon Jaume who moved to Ogilvy and Mather to head the Ford creative account last year.

WCRS has hired the award-winning Lowe Howard-Spink copywriter, Jeremy

Carr, to replace Leon Jaume who moved to Ogilvy and Mather to head the

Ford creative account last year.



Carr, who is best known for his ‘no smoking’ ad for Volkswagen, made

while at BMP DDB, will fill the newly created position of group creative

director, a role he will share with Mike Durban, his new partner at

WCRS.



Rooney Carruthers, who is co-creative director at WCRS with Larry

Barker, explained that Carr and Durban would look after a group of

accounts and take some pressure off the creative directors: ‘More and

more clients are demanding a one-on-one relationship with the creative

in charge of their business. We can’t possibly do all of this, so we

need people of Jeremy’s calibre to fulfil this role.’



Carr moved from Lowes on Monday, where he had worked on the Heineken

Export and Estee Lauder accounts, among others. Before that, he spent

five years at BMP.



During his career, which began at Ted Bates ten years ago, he has picked

up four silver Campaign press awards for ‘no smoking’ and two silver

nominations from the D&AD, one for an Optrex poster and the other for a

print ad for Volkswagen.



Carr said he was looking forward to working at WCRS because ‘it’s a very

exciting place at the moment, with an eclectic range of accounts’.



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