WCRS has hired the award-winning Lowe Howard-Spink copywriter, Jeremy
Carr, to replace Leon Jaume who moved to Ogilvy and Mather to head the
Ford creative account last year.
Carr, who is best known for his ‘no smoking’ ad for Volkswagen, made
while at BMP DDB, will fill the newly created position of group creative
director, a role he will share with Mike Durban, his new partner at
Rooney Carruthers, who is co-creative director at WCRS with Larry
Barker, explained that Carr and Durban would look after a group of
accounts and take some pressure off the creative directors: ‘More and
more clients are demanding a one-on-one relationship with the creative
in charge of their business. We can’t possibly do all of this, so we
need people of Jeremy’s calibre to fulfil this role.’
Carr moved from Lowes on Monday, where he had worked on the Heineken
Export and Estee Lauder accounts, among others. Before that, he spent
five years at BMP.
During his career, which began at Ted Bates ten years ago, he has picked
up four silver Campaign press awards for ‘no smoking’ and two silver
nominations from the D&AD, one for an Optrex poster and the other for a
print ad for Volkswagen.
Carr said he was looking forward to working at WCRS because ‘it’s a very
exciting place at the moment, with an eclectic range of accounts’.