SelecTV, Carlton Communications’ newly acquired cable channel, is
believed to have picked M&C Saatchi to spearhead a major relaunch with
Neither the agency nor Janet Goldsmith, SelecTV’s managing director,
were available to confirm the win but sources say the appointment will
soon be formalised.
It comes just two months after M&C Saatchi was assigned ITV’s creative
account, heralding what is said to be an aggressive marketing drive
throughout 1996 (Campaign, 19 January).
Carlton became the first ITV company to own a cable channel when it
bought the SelecTV cable operation for pounds 5.2 million last month. In
a separate deal, SelecTV’s library and production business was bought by
Carlton plans to develop the channel - currently available to about one
million homes throughout the country - using its library of programming
which promises to be less nostalgic and more contemporary than UK Gold.
It can draw on an extensive library of ITV programmes including Kavanagh
QC, Lovejoy, Birds of a Feather and Peak Practice.
The chairman of Carlton, Nigel Walmsley, said at the time that the
acquisition was one of a number it planned to make in the satellite and
cable fields and that it might change the channel’s branding.