Maher Bird Associates has been appointed by Xyratex, the IT storage and
networking company which was formed in a management buyout from IBM two
The appointment was made after a pitch against several unnamed agencies.
The business is thought to be worth up to pounds 1 million.
Maher Bird’s first campaign will be for the launch of MaxIT, a high-
capacity portable disk drive for PCs and Macs.
Stephen Maher, the managing director of Maher Bird, said: ‘Xyratex is an
exciting company which is pioneering many IT products and we are pleased
to be working in the IT market - an area where we have lots of
expertise. They are great people and have agreed to run some great
Xyratex, based in Hertfordshire, was established in late 1994. It
employs more than 2,000 people and has a turnover of pounds 300 million.
The company makes hard drives, storage systems and other IT hardware and
software, which it sells throughout the world.
Louise Ford, the marketing communications manager at Xyratex, said: ‘We
were very impressed by Maher Bird’s excellent creative work and
unrivalled understanding of the IT market.’
Maher anticipates that in the future the main issue in IT will be
storage capacity. Xyratex has been developing advanced technology in
this area since its inception.
He added that other campaigns and product launches will follow
throughout the year, with advertising targeted mainly at the business
press and specialist IT titles. Media is being handled by Manning