Maiden Outdoor is to launch the industry’s first creative placement
sponsorship scheme as part of its involvement with the 1997 D&AD
Student Awards.
The poster contractor has teamed up with TBWA to offer the winning
students a three-month placement at the agency. The winners also receive
a D&AD pencil, a display in the Saatchi Gallery and a cash award. Maiden
will also provide a free 48-sheet campaign of 100 panels for the winning
ad.
‘We have always declared our commitment to high standards of creativity
on outdoor, and we are fulfilling our promises with real money,’ Maiden
Roadside’s managing director, Francis Goodwin, said. ‘If this encourages
entries we will make it into an annual initiative.’
It is hoped that the lure of a placement at a top agency will heighten
competition in what has become the most coveted of the student award
schemes. Maiden’s only condition is that at least some of the work
experience is spent on posters.
The award will go to the team that designs the best poster for the
charity, Children’s Aid Direct. Judging takes place next spring.
