NEWS: Marie Curie charity hunts for agency to handle tactical ads

Marie Curie cancer charity is talking to agencies about the future of its pounds 450,000 advertising account, casting doubts over Doner Cardwell Hawkins’ hold on the business.

Marie Curie cancer charity is talking to agencies about the future of

its pounds 450,000 advertising account, casting doubts over Doner

Cardwell Hawkins’ hold on the business.



The charity confirmed this week that Peter Jennings, its marketing and

fund-raising director, would be seeing agency credentials during the

next few weeks. ‘He is getting agencies to come in and make

presentations, but there’s no timetable for getting a new agency in

place,’ a marketing executive said.



Doner Cardwell, which won the business five years ago in its previous

incarnation as GGK London, said it would decide whether or not to

repitch for the business after seeing the brief.



Jennings, who joined Marie Curie six months ago from Vaux Breweries

Division, where he was marketing and take-home director, immediately set

in motion a review of the charity’s communications strategy above and

below the line.



The charity - named after the Nobel prize-winning discoverer of radium -

incurs costs of pounds 16 million a year to run the 11 Marie Curie

hospices which provide medical and nursing care for cancer patients, and

another pounds 2 million a year to support scientists working at the

Marie Curie Research Institute.



Because of the charity’s modest budget, above-the-line work has been

restricted to tactical advertising and much of its fund-raising has been

built around the annual Daffodil Day collection.



Don Riesett, the Doner Cardwell chairman, said: ‘We respect Marie

Curie’s wish to reassess the way it markets itself, but we hope to

continue working with it.’



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