NEWS: Marie Stopes set to spark abortion row over radio initiative

This summer’s high-profile debates on abortion look set to continue with the release of the UK’s first radio ad for a helpline targeted at under- age pregnant girls.

This summer’s high-profile debates on abortion look set to continue with

the release of the UK’s first radio ad for a helpline targeted at under-

age pregnant girls.



The campaign for Marie Stopes International breaks on the London dance

radio station, Kiss FM, this Monday. Featuring the Absolutely Fabulous

star, Julia Sawalha, the 30-second ad centres on interviews with young

people, who express their concerns about unwanted pregnancies.



The pounds 40,000 campaign, through the Creative Media Company, seems

certain to cause controversy following recent press reports about the

fate of an unwanted twin and the debate surrounding the octuplets that

Mandy Allwood is expecting.



A Marie Stopes spokeswoman said: ‘Kiss’s audience comprises 14- to 24-

year-olds and that’s who we are aiming at - especially the younger ones

who are faced with unwanted pregnancies and don’t know where to turn.’



The CMC account director, Katy Turner, said it was sometimes necessary

to court controversy. ‘Marie Stopes is a brave charity and if it

attracts attention via controversy, and that can help it to achieve its

objectives, then it will do so.’



The ad will initially run for one month, before a possible national

roll-out.



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