Martini is launching an innovative poster campaign this week that uses
mirrors as posters to monitor the vanity of passers-by.
The campaign, which Martini claims is the first to place mirrors on
poster sites, continues the theme of ‘campaigning to make Britain a more
beautiful place’. The line was first used in November when Martini’s
agency, Howell Henry Chaldecott Lury, relaunched the flagging 70s brand
with a TV and cinema campaign.
The six-sheet mirrors will be positioned in various sites around London.
Some of the mirrors will conceal a hidden camera which will record
people’s behaviour as they look in the mirror.
Chris Meredith, Martini’s marketing controller, said: ‘These are the
first posters that bite back.’