NEWS: Martini maintains the ‘beautiful’ tack with mirror posters

Martini is launching an innovative poster campaign this week that uses mirrors as posters to monitor the vanity of passers-by.

Martini is launching an innovative poster campaign this week that uses

mirrors as posters to monitor the vanity of passers-by.



The campaign, which Martini claims is the first to place mirrors on

poster sites, continues the theme of ‘campaigning to make Britain a more

beautiful place’. The line was first used in November when Martini’s

agency, Howell Henry Chaldecott Lury, relaunched the flagging 70s brand

with a TV and cinema campaign.



The six-sheet mirrors will be positioned in various sites around London.

Some of the mirrors will conceal a hidden camera which will record

people’s behaviour as they look in the mirror.



Chris Meredith, Martini’s marketing controller, said: ‘These are the

first posters that bite back.’



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