The Radio Advertising Bureau has taken the unusual step of appointing
McCann-Erickson to a marketing support role.
The agency’s main function will be to offer marketing support on
projects not handled in-house as well as advising on the RaB’s
McCanns will work directly with the Rab’s managing director, Douglas
McArthur, and its press officer, Lesley Tapper.
The move has been prompted by the fact that the Rab’s head of
communications, David Longman, is now a marketing director at the
agency. In his four years at the Rab, he was widely credited with
helping to raise the profile of commercial radio.
David Warden, chairman and chief executive of McCanns, said: ‘The Rab
has revolutionised media marketing over the past four years and now all
other media seem to be talking about ‘doing a Rab’. Commercial radio
offers McCanns an energetic ‘brand’ to contribute to the marketing