The Media Centre has wrapped up the entire pounds 30 million-plus
Scottish Cour-age portfolio by landing the media for all pounds 6
million worth of Scottish and Newcastle brands.
The latest appointment covers media planning and buying across major
brands such as Becks, Newcastle Brown Ale and McEwan’s Lager - all of
which are currently handled by the CDP Media Company. Burkitt Edwards
Martin will lose the Coors media account.
The Media Centre won all the Courage business immediately after the
acquisition of Courage by Scottish and Newcastle in August this year,
following a final pitch against IDK Media. The brands include Fosters,
John Smith’s, Courage, and Kronenbourg 1664.
John Nicolson, the marketing director of Scottish Courage, said: ‘We
have carried out a comprehensive strategic review of our requirements
and I am confident that the Media Centre’s understanding of the issues
facing the beer market at present will help them make a valuable
contribution to the company.’
Jim Marshall, managing director of the Media Centre, commented: ‘We are
delighted that such a media-literate company has chosen to put its
confidence in us and we look forward to developing this mutually
It is not known whether the media appointment will affect the creative
The combined Scottish Courage operation comprises some 50 brands, and
there is speculation that Nicolson may rationalise its eight-strong
creative roster and hive off some of the less-profitable brands next