The Media Centre has picked up the pounds 2 million UK media planning
and buying account for the fitness equipment manufacturer, NordicTrack.
A creative agency will be appointed in the new year.
The DMB&B dependant landed the work without a pitch. Media and creative
were handled by Ogilvy and Mather Direct, which resigned the entire
account at the beginning of the month.
NordicTrack is testing nine new press ads devised by O&M for its pre-
christmas marketing blitz. However, the arrival of a new marketing
manager in January will signal the start of its search for a creative
Ann Jacobs, NordicTrack’s vice-president Europe, said: ‘The people at
the Media Centre were certainly very energetic in their quest for the
account. We are a results-oriented company so it will be up to them to
deliver on their promises.’
NordicTrack relies on direct response advertising in magazines and
supplements, although it did experiment with a TV campaign for the first
time last year.
The Media Centre’s deputy managing director, Robert Ray, commented:
‘NordicTrack is a very important win strategically for us because it
demonstrates our competence in direct response.’