Manning Gottlieb Media has picked up the pounds 2 million media account
for Johnson and Johnson’s new anti-dandruff shampoo, Nizoral, and become
the centralised media agency for J&J’s new joint venture with Merck,
Sharp and Dohm - Johnson and Johnson MSD Consumer Pharmaceuticals.
MGM is believed to have pitched against Austin West Media for the
Nizoral account. Austin West was the incumbent on MSD’s Janssen Cilag
business, which merged with J&J’s Centra Healthcare to form the new
company earlier this year.
MGM, which has handled the Centra Healthcare media since early 1994, is
now responsible for the former Janssen Cilag brands, Daktarin and Ovex,
which were at Austin West. The business is worth around pounds 6
Nick Manning, a partner at MGM, said: ‘It’s always very satisfying to
win new work from an existing client. It testifies to the strength of
the relationship we have built up over the past two years.’
The launch campaign for Nizoral, which the client has kept under wraps,
broke nationally on satellite TV on Monday. The satellite activity is
being upweighted in London on ITV and Channel 4, while a national
newspaper push begins next week.
The TV ad, which shows a man applying the shampoo to his head in the
shape of a red cross, bills the product as ‘first aid for dandruff’. It
was written by David Woods and art directed by Peter Harle. The ad was
directed by Adam Johnson through Rawi McCartney Cole.