NEWS: MGM wins pounds 4m Britannia media pitch

The financial services group, Britannia, has awarded its pounds 4 million media planning and buying business to Manning Gottlieb Media after a four-way pitch.

The financial services group, Britannia, has awarded its pounds 4

million media planning and buying business to Manning Gottlieb Media

after a four-way pitch.



MGM beat off competition from the Media Business North, Mediapolis and

the incumbent of six years, John Ayling and Associates, during a lengthy

review which began in August.



The bulk of the media spend is accounted for by Britannia Building

Society, but the portfolio also includes Britannia Life and Britannia

Investment.



Julie Grant, marketing services controller at Britannia, commented: ‘It

was a logical time to review the account as our marketing and

subsequently our advertising strategy has refocused to underline our

positioning as ‘the sharing society’.’



She added: ‘Not only did MGM demonstrate buying expertise, but it will

also give us the strategic input we require as we move forward.’



The creative account, which is held by the Manchester agency, BDH, is

unaffected by the media changes.



Earlier this year, the Britannia became the first building society to

advertise the benefits of belonging to a mutual society rather than a

bank. It launched the Members Loyalty Bonus Scheme in May and is in the

process of completing the registration of its 1.6 million members.



The win adds to MGM’s new-business tally this year. So far its wins

include Teletext (Campaign, last week), Eurostar and the British Gas

credit card, Goldfish.



Colin Gottlieb, a partner at MGM, said: ‘This comes at a time when we

are enjoying a terrific period of growth both through existing clients

and through wins such as this.’