NEWS: Midland Main Line selects Barkers for pounds 1m branding task

Barkers in Birmingham has been picked by Midland Main Line to handle the pounds 1 million advertising launch of its brand identity and business travel products.

Barkers in Birmingham has been picked by Midland Main Line to handle the

pounds 1 million advertising launch of its brand identity and business

travel products.



Competitive pitches were made by four local agencies. MML’s account was

previously with another Birmingham agency, Freestyle.



A TV, press and poster campaign will appear in January to coincide with

the appearance of newly-liveried trains.



The Media Business Group will handle the TV and national press buying,

while Barkers’ own media department will buy local press.



Chris Wintle, the managing director of Barkers, said: ‘In our creative

work, the train takes off - making an analogy between the quality of

MML’s train service and the sort of service you expect on aeroplanes.’



Andrew Harvey, MML’s marketing director, said: ‘We looked for strategic

input, creativity and depth of resource. We will be launching a very

innovative approach to the business travel market.’



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