Mortimer Whittaker O’Sullivan, part of the GGT group, has won two retail
accounts this week, bringing in more than pounds 2 million in extra
It has been added to the Signet Group’s roster of agencies through
winning the pounds 750,000 account for the Ernest Jones mid-market
It has also picked up pounds 1.5 million-worth of business from the
upmarket German furniture retailer, Hulsta.
The German company has 60 showrooms across the UK, and is one of
Europe’s largest furniture manufacturers. It is planning its first
brand-building campaign in this country with a national TV and press
advertising campaign that will kick off in April. CIA Medianetwork is
Mortimer Whittaker has devised the catchline ‘better, smarter, Hulsta’
to convey the upmarket nature of the business.
The agency won the Ernest Jones account on the back of project work it
carried out for the client before Christmas, and a series of tactical
ads for the jewellery chain that appeared on Valentine’s day.
Steve Thompson, the marketing manager of Ernest Jones, said: ‘We had
already met Tim Mortimer [Mortimer Whittaker’s managing partner] and
been impressed by the agency’s approach. So when I had an immediate
need, I went straight to Mortimer Whittaker.’
Ernest Jones is positioned as a diamond and watch specialist, and
advertises mostly in the national press. A new burst of ads is expected
next month. Media is handled by Zenith Media.
The creative work was previously handled by Creative Direction.
The Signet Group’s main adspend is on the H. Samuel brand, through
Duckworth Finn Grubb Waters.